HOW IT STARTED

Winter 2012 – An idea was born
It all began on a cycling trip to the Nilgiri mountains.
Shilpa Phadke had felt the lack of a pure natural snack that can be used on the go.
Shilpa saw two clear problems that needed a solution:
Not clean-label (full of preservatives, chemicals & refined sugar)
Energy snacks tasted boring! You couldn’t eat them everyday

The idea of On The Run was born!
April 2014 – Incorporated
Shilpa set out on a mission to create packaged products that had
Nutrition in every bite, taste that hooked the consumers, and containing no preservatives or harmful chemicals
Stayfit Enterprize Pvt. Ltd. was incorporated in 2014. The small team worked hard to create prototypes of two bars - Fig & Date, Oats and Apricots
Winter 2014 – Milind Soman’s Love at First Bite
Milind Soman tried the product in Pune Marathon Expo and it was love at first bite!
Since 2014, Milind has come on board as a brand ambassador and also invested as a stakeholder
He's always been eating On The Run bars!
January 2015 – First Retail Store
First formal packaging was done by ACID Designs in
Pune and the products were all set to be stocked in
retail stores. Dorabjee's in Pune stocked the product!
On The Run Sales team listed 50+ stores in a year
Modest production set up in Pune supported sales
January 2016 – Building Up Online Presence
Online presence on multiple channels including enabling e-commerce on website.
Made it available on Amazon, Big Basket and other online retail stores.
Retail presence building up in multiple physical stores
January 2017 – The Journey Continues
Sustainable set up of production, distribution & sales!
On The Run expanded production capacity, and precise processes.
Growing sales with multi-city retail presence in 100+ stores, 4 cities
First Half of 2017 – The BIG BANG of Collaborations
Let’s scale up – EVERYTHING!
Milind Soman on board as brand ambassador
Curry Nation as the Marketing Agency
Brand New Packaging with Milind
Manufacturing moved to Candor Foods Pvt. Ltd.
State of the art ISO 22000 facility
Expanded capacity with new equipment
Tree of Life as national distributor
Sales team transition to Tree of Life
Accelerated scale up on retail presence
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January 2018 – Whats Cooking Next?
On The Run Bars now available in more than 400 stores across 7 cities
Made available on Amazon Prime.
Team adds marketing and product R&D functions.