Brand Philosophy

MOST TIMES, WHAT WE’RE LOOKING FOR IS RIGHT HERE. ESPECIALLY WHEN IT COMES TO FOOD.
LOOKING DEEPER INTO OUR ROOTS
For years, since western culture has infiltrated our own, we seem to hold the belief that all that is hailed by the west as superfood is the best!
It couldn’t have been farther from the truth!
It is great to know about the western researched food trends without forgetting how similar ingredients have always been an integral part of our nutrition. If we look inside we will realize how the diverse cultures within India have their own superfoods, nourishment and healthful recipes to offer.
DIVERSE AND NATURAL INGREDIENTS ARE THE FUTURE OF FOOD.
India has always been a land of a variety of incredible ingredients! From Flax Seeds to Turmeric to Millets – these have always been part of our food before they were glamorized by the west.

Using such local ingredients that can be found in most Indian homes, we curate functional, portion-controlled, clean-label products.
Our flagship product – OnTheRun Energy bars deliver positive nutrition with every bite using a variety of indigenous ingredients like Ashwagandha, Ginger, Dates, Walnuts, Millet Puff etc.
They’re 100% natural and can be consumed on the go, at any time of the day.
OUR RECIPES ARE HANDCRAFTED TO PERFECTION!
Taste is never compromised on our quest for health. From the first of its kind Super Grain Cereal to the healthy Trail Mix, all our products are absolutely delectable and fresh – without any sugar or preservatives! We believe in keeping it natural and harnessing the simplicity and purity of nature. Our products taste like they’re fresh out of a kitchen!

We’re not an alternative or the “lesser evil” option when you are in a hurry; we’re an essential part of your daily needs.
MADE FOR THE URBAN CONSUMER
Although we are an advocate for the importance of tradition in food, we also understand the busy lifestyle of the urban, conscious consumer.

Hence our packaging is compact, eye-catching and functional! We’ve created and priced our products in a way that they’re for everyone.

Whether you’re a working mom, a hustling entrepreneur or a busy student, just grab and go to stay energized through your day!
LET’S BUILD A HAPPY RELATIONSHIP WITH FOOD
Your days of mindless snacking and unhealthy eating are over! Rediscover your love for food just as we have, and experience nourishment from the inside out.

When you love the food you eat, its energy is better absorbed by the body, keeping your vitality high. And we have products for every part of your day to make sure you’re energizing your body with every meal!

Mindful consumption begins here
Breakfast
Cereal

Power of ancient grainsnow in your breakfast

Energy
Bars

Energy sourced directly
from the kitchen counter

Coffee
Bites

Coffee and Energyin every bite

Supergrain
Pops

Give your day thesuperpower of millet

Crunchy
Granola

Life is busy,make breakfast easy !

Trail
Mix

India’s onlyFlavoured Trail Mix