Sugar Free or No Added Sugar?

Sugar!! Do we obsess over this ingredient or what?!! Most Indian urban professionals have been trained by media and diet gurus to treat sugar as evil. From our morning chai to the after dinner dessert there is always guilt associated with consuming sugar.

To add to the confusion there are different labels or advertisements on various food items. Some are sugar-free, others advertise ‘No added sugar’! As a consumer – how do I know if I am making the right choice? In this blog post – we add our opinion to the mix!


OnTheRun Credo – No added Sugar or Sugar Substitutes! Just whole, Natural Ingredients and… Love!

At OnTheRun, we love to create food products with:

  • Whole ingredients – keeping their natural composition as is
  • No added sugar or sugar substitutes – Embrace nature’s perfection
  • No preservatives or artificial colours!
  • A short list of ingredients familiar to you – Know what you eat!

When it comes to sugar – the sweetness in our products is solely from naturally occurring sugars such as fruits and honey and dare we say “LOVE” that we add in everything we make.


Know what you are eating – Added Sugar or an Artificial Sweetener.

In general, when it comes to sugar or any other ingredient, flip the package, see the ingredients – Labels don’t tell the full story. Here are some facts you should know when it comes to sugar content

Sugar Free:

  • 5gm of sugar per serving qualifies a food product as ‘Sugar Free’. Keep in mind that the quantity is per serving. As we indulge and take more servings the sugar intake will creep up on us.
  • Sugar free does not mean free of artificial sweeteners or sugar substitutes The sweetness in sugar-free products typically comes from sugar substitutes or artificial sweeteners such as Aspartame, Saccharin, Sucralose, Stevia.

No Added Sugar – But a Sugar Substitute is okay?

  • Food products with artificial sweeteners or sugar substitutes can qualify for a “No added sugar” label. Again, check the ingredients – you may be consuming Aspartame, Saccharin, Sucralose etc.

So What’s the Verdict?

Our opinion – sugar is not evil! Afterall everything we eat gets converted into sugar. Fruit has sugars, all carbohydrates are sugar, honey is sugar! And our body needs it. We should be able to eat and enjoy naturally occurring sugars (Unless medically advised otherwise!). Also, balance your intake with physical activity instead of obsessing over one ingredient. Incidentally if you have read our last blog post on diet, our 75 year old friend from Ghol village eats little bit of plain white sugar with ghee, when he craves for dessert! And he is perfectly fit! Beat that!