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16 Jan: blog post (Demo)

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16 Dec: Winter 2012 – an Idea was Born

Winter 2012 – an idea was born! It all began on a cycling trip to Nilgiri mountains. Shilpa Phadke had felt the lack of a pure natural snack that can be used on the go. Shilpa saw two clear problems that needed a solution: Not clean-label (full of preservatives, chemicals & refined sugar) Taste boring! You couldn’t eat them everyday The idea of On The Run was born!